You’ll agree with me that competition is really stiff in the real estate world and anybody who wishes to successfully sell fast and at a fair price has to adopt some unique strategies or out of the box thinking. You have to create some buzz around your Houston home but unfortunately, achieving this is difficult considering you have to outsmart sellers selling similar homes out there.
The one question you’ll find yourself struggling with is, “what should you do different so as to stand out instead of blending in?” We want to help you discover unconventional property selling tactics that will prove useful to anyone selling real estate in Houston.
Throw a party
We have to assume that your guests have already seen other homes on the market. Some of these houses are similar to yours. They have eaten the same food, seen similarly designed rooms, counted the same number of bathrooms, and heard the same speech. To them, the process seems a tad bit stiff so if you use the same tactics, you won’t be able to successfully bring out your home’s personality. Take a different route. If you’re selling home during summer, throw a backyard barbeque. The goal should be to make your prospective buyers feel relaxed and right at home. Show them what could be if they close the deal.
Use a humorous Ad
We’re all bored of seeing the same real estate ads. Every sellers gets to describe their houses as ‘beautiful’ and for some reason people think that if they describe the neighborhood as desirable they get to lure more buyers. There’s lack of creativity nowadays. Think about something original. For example, instead of talking about the ‘four bedroom house on sale,’ you can talk about the ‘man cave on sale.’
Big ticket items to selling real estate in Houston
Entice the buyers with something valuable. This is currently a trend in the market and so far its working wonders for those who’ve given it a shot. Listen to what the buyer wants and ask them if they’re willing to close the deal if you throw in your favorite couch. Some sellers have even given away their cars as part of the deal. Everyone loves free things.
Get high tech
Spend a little extra if you wish to yield great returns later on. Hiring a professional videographer won’t hurt your chances of selling. These people are well skill and can help you make the video look like a Hollywood blockbuster preview. You can also use a drone to take pictures from an aerial view. The picture will make it easy for you to showcase the neighborhood.
You also need to hire a professional stager. Get someone who’ll help you make the house unforgettable. Replicate whatever you normally see in luxury hotels. For instance, you can use an elegant serving tray to present hors d’oeuvre.
We have a team of professionals who always come up with most of these unconventional and innovative strategies. If you wish to learn more, send an email or call us today!